Nifty’s, a non-fungible (NFT) marketplace, has partnered with Game of Thrones creators, Warner Brothers Discovery to develop digital collectibles and NFTs based on the television show.
Collaborating with Daz 3D
The new collection, “Game of Thrones: Build Your Realm,” will be designed, developed, and produced by digital production company Daz 3D.
Nifty’s says the initial sale will begin with the release of avatars based on Game of Thrones. Each avatar will come with a digital collectible that can be used to upgrade the avatar.
Digital collectibles such as weapons, companions, and gear will be included in the Game of Thrones NFTs collection, which will allow collectors to edit the stats of their avatar.
Head of NFT Commercial Development for Warner Bros Discovery, Josh Hackbarth said, “We’re excited to expand the Game of Thrones fandom and franchise with this unique digital collectible program that’ll engage fans on a deeper level.”
As a result of the collection, fans can immerse themselves in the world of the show, which enhances their overall experience.
The Collection Will be a Multi-chapter Program
It is part of a multi-chapter project that will extend across mediums and events. Other collectibles will feature iconic moments, locations, and characters from the show.
“Our goal, as always, with the fans, is to create new ways for them to interact with the stories and characters they love,” said Hackbarth.
Nifty’s made its debut in March 2021 with support from Dallas Mavericks owner Mark Cuban.
The Matrix, Space Jam: A New Legacy, and Looney Tunes have all been hosted by the platform, other investors in Nifty’s such as Coinbase Ventures and Dapper Labs.
CEO and co-founder of Nifty’s, Jeff Marsilio said, “Nifty’s is thrilled to be working alongside Warner Bros. Discovery Global Consumer Products to keep pushing the bounds of creativity and imagination.”