Old Navy & BAYC collab for new Bored Ape T-shirt line. From Old Navy to Fashion Nova, Bored Ape NFTs are being adopted into modern fashion wear.
Old Navy x Bored Ape
Earlier this month, Old Navy revealed their newest line of T-shirts featuring a Bored Ape NFT. The gender neutral graphic shirt costs around $20 USD and showcases BAYC #7285 which is owned by Twitter user @dora_and_dolly.
— Stoni.eth 🧬🧬 (@Stoniphantom) July 15, 2022
Because of Bored Ape’s IP licensing rules, the owner of the Bored Ape has full ownership of their NFT and its design, and so because of this, Old Navy has compensated @dora_and_dolly for this deal instead of Yuga Labs themselves.
This collaboration between Old Navy and BAYC is reportedly the first of Old Navy’s upcoming NFT T-shirt line that will feature several NFT collections.
Its reported that Old Navy’s upcoming NFT T-shirts will also feature 6 different Bored Apes, 11 Mutant Apes, 1 CryptoPunk, and 6 CloneX NFTs.
Other Brands Experiment With NFTs
Although Old Navy is one of the first fashion brands to properly incorporate NFTs into an entire line of collection, it’s definitely not the only fashion brand to be experimenting with NFTs.
The Women’s fashion brand Fashion Nova had also released its own Bored Ape T-shirt not too long ago. BAYC has also collaborated with a number of other fashion brands including Adidas and The Hundreds.