On 29 September, Meta, the social media giant owned by Mark Zuckerberg announced cross-platform functionality for non-fungible tokens (NFTs) across its networks is now available.
Enabling Users Showcase Their Digital Collectibles
Users now have the option of showcasing their digital collectibles across Facebook and Instagram, according to a company update.
“Today we’re announcing [that] everyone on Facebook and Instagram in the US can now connect their wallets and share their digital collectibles,” cited the website.
This includes the ability for people to cross-post digital collectibles that they own across both Facebook and Instagram. Additionally, everyone in the 100 countries where digital collectibles are available on Instagram can now access the feature,” it detailed.
Allowing Facebook and Instagram Users to Share Their NFT Through Connecting to Crypto Wallets
Users of Facebook and Instagram can now share their NFTs by connecting their accounts to crypto wallets, Meta announced last month.
The wallets supported included Rainbow, MetaMask, Coinbase, Trust Wallet, and Dapper Wallet, while the blockchains supported were Ethereum (ETH), Flow (FLOW), and Polygon (MATIC).
“It’s critical that our early efforts in this space empower diverse voices and that underrepresented groups have access to emerging digital assets like NFTs. By building support for NFTs, we aim to improve accessibility, lower barriers to entry, and help make the NFT space more inclusive to all communities,” according to the website.
Previously, Zuckerberg announced earlier this year that Meta would be experimenting with NFTs on Facebook and Instagram. According to Zuckerberg, profit and self-expression were driving factors.
“A huge part of this I think is about expression, saying something about yourself. What do you want on your profile?. What’s the collection that you want to show? And maybe there’s a financial component about that and that people bought these things and maybe they want to sell them at some point. But a lot of it is about expression. Certainly in the context of a social network that makes sense,” he said.