Cristiano Ronaldo will release the first NFT collection on November 18 in partnership with Binance, the crypto exchange.
Introducing fans to Web3
As part of the launch, Ronaldo starred in a global marketing campaign promoting Web3 via NFTs, in an effort to give his fans an introduction to the world of Web3.
“My NFT collection is coming on November 18, exclusively on @Binance. This is your chance to join my Web3 community and own iconic moments from my career. Sign up now with code RONALDO to prepare, and receive a surprise when the collection drops,” said Ronaldo on Twitter.
My NFT collection is coming on November 18, exclusively on @Binance.
This is your chance to join my Web3 community and own iconic moments from my career.
Sign up now with code RONALDO to prepare, and receive a surprise when the collection drops. pic.twitter.com/5lXNzxs2lC
— Cristiano Ronaldo (@Cristiano) November 15, 2022
Meanwhile, He Yi, Binance Co-Founder and Chief Marketing Officer said “We are honored to collaborate with Cristiano to help more people understand blockchain and showcase how we are building Web3 infrastructure for the sports and entertainment industry.”
In the firm’s opinion, the future of the Internet lies in the metaverse and blockchain.
As his fans are such an integral part of his success, Ronaldo felt it was important to create something memorable and unique for them.
“With Binance, I was able to make something that not only captures the passion of the game but rewards fans for all the years of support,” he said.
The Ronaldo NFT collection includes seven animated statues with four levels of rarity: Super Super Rare (SSR), Super Rare (SR), Rare (R), and Normal (N).
Each NFT statue represents Ronaldo in one of life’s most iconic moments, such as his career-defining bicycle kicks or his childhood in Portugal.
As an additional bonus to new users signing up for Binance.com (and completing KYC), they will receive a Cristiano Ronaldo Mystery Box, which may contain limited-edition Ronaldo NFTs.
Binance’s CR7 Mystery Box is available only to the first 1.5M new users who sign up using referral ID RONALDO.
Users residing in the United States who deposit USD thresholds on Binance.US are eligible to receive a free souvenir NFT during the promotion period.
In early 2023, the Cristiano Ronaldo NFT collection will be available.