Polygon Metaverse Lead: Crypto Industry To Get Mainstream Adoption of Web3 Technology

As Brian Trunzo, metaverse lead at Polygon Studios, a blockchain apps development company, spoke to the Decrypt’s Dan Roberts and Stacy Elliott at Chainlink SmartCon 2022, Web3 technology will soon be mainstream in crypto industry, NFT, and Metaverse when we stop mentioning those terms.

A Wider Set of NFT Will Take Hold in The Future

The skeptics of NFT are influenced by a limited understanding of Web3 and the Metaverse, and Trunzo believes that a wider range of NFT use cases will emerge as the technology matures, explaining “It’s because their understanding of it is that which the mainstream media reports to be right-click-save JPEGs, an investable asset class—which is not the future of Web3 and NFTs, in my mind.”

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Blockchain tokens such as NFTs can serve as proof of ownership for items such as digital items including profile pictures, artwork, and collectibles, but they can also represent interactive video game items, customer engagement rewards, and real estate records and more.

It works with companies and creators who create on Polygon, a sidechain scaling network on Ethereum, the most popular blockchain for NFTs and decentralized applications.

Trunzo plays an important role in enabling immersive applications and NFT-powered experiences from various creators in his role as Polygon metaverse lead.

Using an Asset as a Technology Layer Instead of an Asset Class

According to him, Starbucks’ recent NFT announcement demonstrates how assets are being used as a technology layer rather than asset classes themselves.

Customers will be able to earn real-world rewards and experiences by earning NFT stamps from Starbucks using Polygon.

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“If Web2 was measured in engagement, [then] Web3 will be measured in gamification—brand immersion,” he said.

NFT-powered Starbucks’ program won’t be a real-time game-like metaverse like Decentraland or The Sandbox, but it will engage users both digitally and physically.

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Jamilatul Mahmudah

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