Japanese gaming giants are positioning themselves for mainstream blockchain game adoption, and won’t be swayed by the section of gamers who oppose crypto and non fungible tokens (NFTs), an exec from the Oasys blockchain project said to Cointelegraph.
Creating The Next Future of Gaming
In a recent interview with Cointelegraph at the Tokyo Games Show 2022, Oasys Representative Director Ryo Matsubara pointed out that the project’s big-name partners, such as Bandai Namco, Sega and Square Enix, aren’t just jumping on the crypto bandwagon, but also have a long-term vision for blockchain-based Play-to-Earn games.
“We have a shared vision about blockchain at the executive level. They don’t [want to] change that policy. They really understand the future adoption of blockchain. They’re not thinking about, you know, just the revenue, they want to create the next future [of gaming].”
Developing Brand New Blockchain Games
In response to a question about whether these companies are looking to integrate blockchain tech with existing franchises, Matsubara suggested they are initially focusing on developing new blockchain games.
Previously, there were several renowned video game franchises that have been developed by Bandai Namco, such as Tekken and Pac-Man. Sega has released Sonic the Hedgehog, while Square Enix is best known for Final Fantasy.
In addition, since this is a completely “new model” of gaming, it needs more time to mature before these big companies will integrate blockchains with traditional games in a broader sense.
“When the model is fixed, becomes sustainable and successful, then strong [popular] IP will be added,” said Matsubara.
As Matsubara noted in his analysis of blockchain gaming, a “big problem” so far is that many projects are too dependent on in-game token prices resulting in more demand for “speculation” rather than the gameplay.
The team noted that projects will adjust as they work to build true hype for their games, most probably by improving the overall gaming experience.